Sandvik to Unite Products Under One Name

Sandvik to Unite Products Under One Name

Sandvik Mining & Construction announcedrecently that it will consolidate its various brands of equipment—which include Tamrock, Toro, EJC, Voest-Alpine Bergtechnik, Driltech, Mission, BPI, Rammer and Roxon—under the sole name Sandvik. “I believe that doing business under one brand will clarify Sandvik’s total offering and make it even easier for our customers to do business with us. This also is a natural consequence following the reorganization of our company last year. Our customers will have to call only one number for sales, support and servicing on all Sandvik equipment, irrespective of what kind of equipment it is, just to mention some benefits,” said Lars Josefsson, president of Sandvik Mining & Construction. “We will continue to offer world-class products, be even more dedicated to invest in R&D and increase our efforts to provide the service our customers demand,” Josefsson said. “Our strategy focuses on understanding our customers’ processes even better and offering solutions that will help them improve their productivity and make a positive difference to the bottom line.” As part of the process, Sandvik will review its equipment color schemes and product names. No timetable was given for completion of the changeover. Sandvik Mining & Construction is a business area within the Sweden-based Sandvik Group, and is a leading manufacturer of drilling and excavation machinery, tools and service for the mining and construction industries. The group has 39,000 employees and annual sales of approximately $9 billion. SMC, with 10,600 employees and main offices in Atlanta, Georgia, USA, and Lively, Ontario, Canada, reported annual sales of $2.9 billion in 2005, putting it just behind Sandvik’s Tooling business in sales generation. In a related development, Sandvik reported in mid-January that it had reached an agreement to acquire Shark Abrasion Systems Ltd., a company based in Perth, Australia, that develops and produces wear parts for underground loader buckets. In 2006, Shark had sales of approximately $10 million. The operation will be consolidated into the Sandvik Mining & Construction business. “The acquisition is in line with Sandvik’s long-term strategy for profitable growth. Through the acquisition, we intend to develop a global business for these products. In addition, it broadens Sandvik’s offering to the global aftermarket,” said Josefsson.